The aim of this project is to understand the preferences of Russian language media content (non-news) among the residents of Armenia after the start of the war in Ukraine in 2022 through opinion survey with application of multi-method approach (quantitative: Computer assisted telephone interview (CATI); Qualitative: Online focus group discussion).
The research questions include the following:
- What media programs do respondents prefer?
- What characteristics do respondents specifically consider in shaping their content preferences of media programs?
- In what frequency do respondents consume Russian language non-news content?
- Through what media channels do respondents consume Russian language non-news content?